If you haven’t heard or experienced it yourself, having a dispensary Instagram account can be tricky. Not only have social media platforms begun to crack down on cannabis accounts, but a majority of them look tacky, uninspiring and frankly, not worth following. Here are a few tips to up your dispensary’s game on Instagram:
Keep words like cannabis and marijuana out of your display name
It can be hard, especially if one of those words is a part of your company name; however this is one of the easiest ways to get your instagram account red flagged. Try abbreviations and then put your full company name in the bio.
Post more than just pictures of cannabis
Switch it up by posting pictures of your shop, your merchandise, events that you’re at, employees. Not only does this keep your account from being more easily noticed by content moderators (the “terms of service” police) but it also gives your Instagram page more “curb appeal” and makes it less boring. Double whammy.
Have a schedule and be consistent
Write it out or set it up in your phone and include the specific times you want to post. A good amount is three times a day but not everyone can manage that right away. Build up to it or post at least once a day. You’ll also want a pattern. Oil pictures at 9 am? Flower pictures at noon? Find a schedule and a pattern that works for you.
Edit your photos
Seriously, edit them. There are tons of apps for editing photos and a lot of them are fairly easy to use. People are more likely to follow an account that posts nice, “polished” photos rather than dull images that are hard to see. This can take some practice; not everyone has the eye of a photographer but the editing apps should help. The goal should be to create a consistent aesthetic feel to your Instagram page.
Engage with your followers and potential followers
Respond to comments, comment on others’ posts; show that you’re actually interested in connecting and those that connect will be more willing to stay. Also, go to your explore tab and do this same process but with those who aren’t following you. This will give you exposure to people who are not already familiar with your brand.
Use apps to manage and grow your followers
It’s hard to keep track of who’s following you and who’s not, especially if you’ve reached a high number of followers. Crowdfire helps you keep track of who is following and unfollowing you. Nifty, right? Another fantastic app for growing your following on autopilot is Instagress. In fact, it’s many people’s secret weapon for getting more followers. (We will do an Instagress tutorial soon so you can get the most out of it without getting your account shut down)
I can’t claim that these tips will give you a flawless account but they’re tips that I have personally used to grow cannabis Instagram accounts without getting them shut down.
Do you have any Instagram tips? I’d love to see them in the comments below.