The cannabis industry is slowly starting to look more and more like some of the other well regulated industry giants across the country. Not only is it bringing in billions of dollars, but it has started to attract celebrity endorsements and investments. Who better to approach with offers for these deals, but the celebrities that have already made themselves famous for their ties to cannabis. These famous stoners are connecting themselves with all kinds of products from rolling papers to vape pens, but recently there have even been entire weed lines that well known cannabis users are promoting. Two of the most popular names in marijuana and hip hop have both come out with cannabis lines in Colorado. Snoop Dogg came out with Leafs by Snoop late last year and Wiz Khalifa will soon be releasing his brand of Khalifa Kush.
Snoop Dogg got a bit of a head start on Wiz when it comes to the cannabusiness. This is appropriate considering he’s the true hip hop cannabis king. He started the company with the owner of LivWell in Colorado. The company’s flowers, edibles, and concentrates will be handled by the company Beyond Broadway. Snoop isn’t the actual owner since he’s not a resident of Colorado, but he’s been on the front line of the movement for two decades now and is a cannabis connoisseur. Thus he was in charge of picking out the finest products in the game. Leafs by Snoop is offering eight strains of marijuana that are pre packaged in 8ths, quarters, and ounces. The line offers all of the same strains in their concentrates. As for edibles they’ve got chocolate bars, cannabis drops, fruit chews, and gummy options.
Wiz is trying to make his own name in the cannabis product line with his new Khalifa Kush. The rapper will release the marijuana products in RiverRock pot shops throughout Colorado on April 20th. Of course picking 4/20 was an intentional choice by the rapper to help boost promotions. Wiz has had a strain for a while now that was made popular in California by a dispensary in San Francisco. Khalifa Kush will be the centerpiece of Khalifa’s new brand and will be the first time that it is offered in a regulated market. Khalifa has taken years to perfect his product because they couldn’t simply transport the strain from California to Colorado legally. This meant that they had to recreate his signature strain back to his standards, which took some time. The new product line will feature both flowers and concentrates.
I’m sure that these are just the beginning of the celebrity endorsements that are going to be associated with cannabis products in the future. It is nice to see that for now they have stuck with celebrities that actually know about the products they are endorsing and have taken the time to be a positive force in ending prohibition. It won’t be long before famous people with no ties to the industry are interested in offering their testimonials for less ethical reason.